The Brand
Since the dawn of humankind, time has always been present. There are many definitions that try to help us understand this notion. While time it-self is a constant, its perception in our minds is a paradox. A year can go by in a second while a minute can seem eternal. It is probably the most valuable real or abstract resource there is. Nowadays, when luxury has explored all possible and imaginable forms of materials expression, those who understand the true value of the intangible know what the greatest contemporary luxury is. Time in infinite quantity, time almost mundane, but which hardly anyone has enough.
In essence HARBOR is a tribute, a jewel that protects the mechanism that works proudly as a spokesman for time, the movement of the gears subtly marking the rhythm of our existence. The architecture of the watch case finds its inspiration in the shape of a diamond, a miracle of nature that originates from something as profane as raw carbon. Diamond comes from “Adamas” in ancient Greek, meaning invincible or unalterable. Our vision was to create an almost sacred object to guard time.
