THE BRAND
Since the dawn of humankind, time has always been present. There are many definitions that try to help us understand this notion. While time itself is a constant, its perception in our minds is a paradox. A year can go by in a second while a minute can seem eternal. It is probably the most valuable real or abstract resource there is.
Nowadays, when luxury has explored all possible and imaginable forms of materials expression, those who understand the true value of the intangible know what the greatest contemporary luxury is. Time in infinite quantity, time almost mundane, but which hardly anyone has enough.